Your web visitor is hunting for information or products. Ensure he can understand your most important information by just glancing at your web page. As Web readers, we are hunter-gatherers once again — only this time, instead of scanning the horizon for prey, we scan pages for carewords. When we see these words, we click, we act. What will you search for: Nobody searches for cost-effective flights. Carewords are the words people are looking for.
We often like to make ourselves sound better than we are. We try to embellish what we do. We try to sound scientific, fancy or special. How short should your text be? That maybe an overly demanding target, but give it a go.
Set yourself a challenge and make your text as short as possible. Now, imagine people pick up a book and start reading somewhere completely at random. Possibly at the beginning of the last chapter, maybe in the middle of chapter three, or at the last page of chapter one.
Most web visitors will not start reading at your home page. They may arrive on any of your web pages. Include a button or link to guide people to take the next step. Lure potential customers to your website by providing useful information. Reduce noise and add white space. Not only will it make your website easier to read, it will also increase your perceived trust source: Start My Free Course Recommended reading on writing web content: A point website checklist to avoid pesky content failures Get inspired by these 21 snazzy copywriting examples How to write a blog post.
So the copy has to appeal to them. The only thing I wonder about is.. You just make sure people get your most important messages first. Nice…I agree with everything you have said how often do you read that in the comments section. A full-size website appears to be ok for full-size tablets source. For small screens like small tablets or mobiles the need to be concise and cut text is even stronger. Research suggest that comprehension of text is lower on mobiles than on desktops because of the lack of context you can see less text at once on a small screen.
This means you have to use even shorter sentences and simpler words to get your message across. I agree with all you say Henneke. I think it was Blaise Pascal who said that. Maybe several people have said something similar? Let me know if you have some further questions? Write for scanners and lazy people. Funny but definitely true. Nowadays so many scanners around! Oh and the write the best one first? Working on some web copy re-write right now and this was just what I needed to guide me in the right direction!
This is a very helpful article. We always scans for those keywords that may have relevance to what we are searching. And that websurfers tend to be lazier than their counterparts. Hello Henneke, thanks for a very interesting article. How does this technique work with the text to image ratio and do search engines also like to be able to scan read? Text to image ration is tricky — it really depends on what a site is selling.
Search engines do pay more attention to text in headlines and subheads, so in that sense they try to mimic a human scanning a website. Thanks for a very informative article. So easy to get carried away and write pages of text.
I picked this article from about 10 I shortlisted from a Google search. Reading the article made me realise why I picked this one. Proves the concepts mentioned here. Thank you for sharing all of these tips, I agree that important points should be at the start so that the readers will capture it easily.
We should be creative, but we should not forget that we also have to be direct to the point. I liked each and every suggestions mentioned above. You got yet another reader. Your website helped me a lot for writing good articles. So… I am reading Guy kawasaki on enchantment because I know my website sucks. I Google enchantment and find your blog article on the subject.
We have to make our writing work at both levels. You may find this article about turning scanners into readers useful: Thanks a lot Hanneke your advices are straight to point and a complete guide i was looking for. It takes 9 months for a baby to be complete in a womb and ready for the outside atmosphere, with these 9 tips I feel ready to deliver that on my website.
Went through the whole article and I appreciated that you actually used your recommendations within the article itself. Thank you for the advice. One additional idea for this site could be making use of the width of the page I need to zoom out or scroll like crazy to scan the article. Working on a new informational site for a service industry my husband and i are starting locally. Every point you mentioned is part of the big game of creating content that makes you stand out from the crowd.
Very useful information Henneke. Thank you kindly for sharing. As a newby, this whole web content exercise is a bit overwhelming but your article offered amazing techniques and tips.
As someone who is just beginning to look into writing for a website, I had to look up what SEO meant… would have been nice to have the acronym spelled out in the text unless it is and I missed it. I LOVE the metaphor about web readers being animals. The first site in my Google search for web writing was terrible. The points either addressed writing rules in general or claimed rules true of print writing but not of web writing.
But it inspired me to write! Yes, I agree with you that print reading might becoming more similar to web reading. I completely agree with the fact that reading a book and reading something on a web page is very different from each other. I am a content writer myself and few points mentioned here are sure to be helpful in my future work. This article works to me as like a bible for new web content writer.
I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb. I am one of the lazy type people who just scan around. I am a newbie in website content writing and have been assigned such task. This article will definitely help. I am a content writer too.
Reading this article makes me feel I know nothing about content writing. I will follow the steps shared in this article. Thanks so much Henneke. I am day 1 brand new to the world of web writing,etc. After reading verbatim all the post from I am amazed at how simple you make this sound. I am not sure what to specialize in at this infant stage, but I have one very important question…Can you suggest if and how I should proceed be it buying a course outline about copywriting or are the enough free websites willing to offer their knowledge and experience to beginners like me.
Any advise and or guidance is gratefully appreciated, thank you! Doing a writing course may accelerate your learning, but only if you find the right course and tutor. You can learn a lot from studying good writing. This one-day Writing for Web and Mobile course — taught by industry professional Grant Doyle — will give you all the tools to do precisely that!
Creating content to be viewed online is a different beast from print, and we can help you tame it with ease and style. Reach your readers before they reach for the back-arrow Create web content with maximum impact with this course! Why is writing for the web different? Online content is vastly different from any other medium.
Who is this course suited to? Anyone who needs to write something that will be read on the internet. That could be copywriters, PR and marketing experts, IT professionals, consultants, customer service and support staff, business owners, this list goes on. A great example is the use of bullet lists — or coloured boxes Is this a practical course? Before- and-after writing samples as well as exercises that will clearly show the differences that web writing entails.
You don't need this, as all materials will be provided. But you are more than welcome to bring your own device if you prefer to use it for note-taking. We believe that anyone can learn how to write clearly and effectively. It will equip you with the skills and templates you need to write in plain English and provide you with simple, easy-to-use frameworks that ensure your message is communicated — no matter what kind of document you are writing.
We understand the business world — so we focus on exactly what you need to know to communicate with stakeholders, customers and colleagues. Our world-class presenters are actively working in business and will ensure your training is relevant, up to date and fun! I've got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word.
Work just got easier. And way more fun - in a word nerdy kind of way. I learnt so many new things and all of it can be applied in my work. The presenter's expertise and knowledge was invaluable. He also brought lots of energy and enthusiasm to the day. Grammar and Punctuation Essentials.
Writing for the Web When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable.
In this course, Chris Nodder offers seven practical techniques for writing successfully on the web, including front-loading content, writing at .
Feb 11, · These tips for writing web content for specialized audiences will help you sound authoritative and bolster your credibility. Professionals want content that is easy to scan, factual, and verifiable. 7 Tips for Presenting Bulleted Lists in Digital Content. Write the sentence as you normally would, and place the link anchor on the word or words that best describe the additional content you are linking to. Between one and five words is the ideal length for an effective hypertext link.
Writing for the Web is an interesting thing. Web writing is similar in many ways to any other kind of writing, but it is also so much different than anything else. Here are some tips you can follow to make your web writing the best that it can be. Writing for the web is different to any other style of writing. Web content follows unique writing conventions, and the usability of the content is just as important as the content itself. Don’t underestimate the importance of planning your content before you start writing.