The case of blockbuster marketing. An examination of the mobile ringtone market in the UK. When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums.
Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research.
Some suggestions to base your dissertation on online marketing are as below:. The case of Apple. The case of Nike. The case of Dell Computers. The case of buying computers online. The case of Amazon. The case of eBay. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers.
Below are suggestions for dissertation topics in the area of mobile marketing:. The case of Vodafone.
The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:. The case of music sales. The case of iTunes. The cases of Nike, Shell, and Marks and Spencer. The case of the alcoholic drinks industry in the US. The case of comparison websites. The case of low and high involvement product categories.
Social media networks e. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.
The relationship between total installs, daily active users, and application valuation. The cases of Facebook, Instagram and Twitter.
An investigation into online customer reviews. Implications for marketing managers. The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns.
As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility CSR programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:. A comparison between the sales of battery and free range chickens. The case of Shell and Nestle. Serving stakeholders and the common good. An investigation into the role of marketing competence and market environment.
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